// CHALLENGES/NEXT-LEVEL PERSONALIZATION IN LOAN COMPARISON
SortterSponsored by Sorttersortter.com

Next-level personalization in loan comparison

How can AI optimise and time transactional messages — application status updates, offers, reminders — so they adapt in real time to different customer behaviours and needs, maximising conversion and customer experience without message fatigue? The right message, at the right time, in the right channel, to the right customer. You get a real dataset (anonymised messages + emails + conversions) and ship a Dockerised solution + a short doc explaining your thinking.

Datasets + full brief on the public Notion hub →

// PRIZE
€2,000 (1st) · €500 (2nd) · €500 (3rd) · paid directly to teams

// DEADLINE
Sun 15:00 · strict, no late submissions

// HOW TO ENTER
Pick this track on your team page, then submit by emailing the partner before the deadline. Organizers are cc'd automatically.
Pick this track →Submit via email →
// THE BRIEF

How can AI optimise and time transactional messages — application status updates, offers, reminders — so they adapt in real time to different customer behaviours and needs, maximising conversion and customer experience without message fatigue? The right message, at the right time, in the right channel, to the right customer. You get a real dataset (anonymised messages + emails + conversions) and ship a Dockerised solution + a short doc explaining your thinking.

Datasets, full brief and submission format live on the public Notion hub. Read it carefully before you start.

// JUDGING CRITERIA
CriterionMax
Conversion value
Estimated lift on the metrics that matter (apply → offers → accept → paid out).
10
Behaviour match
How well the proposed messaging mirrors real customer behaviour + timing.
10
Implementability
Plausibly slots into Sortter's existing systems via API / integration guide.
10
Upgradeability
Stays useful as customer behaviour and market shift over time.
5
FULL RUBRIC ON THE PUBLIC NOTION HUB
// SUBMISSION

The deadline is strict at Sun 15:00. Submissions go by email to the partner — clicking Submit via email opens a pre-filled draft from your client.

// TO
reetta.sinelampi@sortter.com,markus.huhdanpaa@sortter.com,pentti.sunila@sortter.com
// CC (auto)
meri.heikkinen@aaltoes.com, olivia.ronnemaa@aaltoes.com
Submit via email →
// TEAMS BUILDING · 5
ALEX&JIMI· 2
EJJJ· 4
FORESTBRIDGE· 5
LARSEN & ARTTU· 2
HELIOS2· 3