Automating influencer collaborations at scale

Prenew is a Finnish startup building Europe's most trusted marketplace for refurbished gaming PCs. They buy, refurbish and sell gaming PCs — about 20% cheaper than the cheapest non-peer-to-peer alternative, with warranty included. Founded in 2024, €3M+ raised in the past year, €10M ARR across 20+ markets, with operations in Espoo and Berlin.

Influencer marketing works, but finding the right influencers doesn't scale. Prenew relies on creator partnerships to reach new customers across dozens of markets — and the bottleneck isn't strategy or budget, it's discovery.

Finding good partners — especially smaller, niche creators with genuinely engaged audiences — is still largely manual: scrolling Instagram, TikTok and YouTube, checking follower counts, eyeballing engagement and guessing at audience fit. It's slow, hard to repeat across markets and languages, and it overlooks exactly the creators who are often the best value: micro- and mid-tier influencers too small to show up on typical influencer platforms, but with highly relevant audiences.

Build a tool or workflow that automates the discovery of relevant influencers, with a particular focus on smaller creators who are hard to find through existing tools. Tackle discovery from any angle:

• Automated sourcing — surface candidate creators from social platforms by niche, content style, audience or keywords, instead of manual searching.
• Relevance and fit scoring — go beyond follower count to estimate audience match, engagement quality and brand fit.
• Multi-market, multi-language — Prenew operates across many countries and languages, so solutions that generalize across markets are especially valuable.
• Outreach-ready output — turn a shortlist into something a marketing team can act on immediately (contact info, suggested pitch, etc.).

Open to any approach: scraping and enrichment pipelines, LLM-based agents that reason over social content, recommendation systems, browser extensions — whatever gets to a genuinely useful discovery workflow.

Influencer collaborations are one of the highest-potential, least-scaled channels in marketing today. The team that cracks influencer discovery unlocks a channel that most companies — Prenew included — can't yet run at the scale it deserves.

• Cuts manual effort — meaningfully reduces the work of finding relevant creators.
• Finds the small ones — works well for smaller, niche influencers, not just big accounts that are already easy to find.