Sponsored by HMDBuild HMD's AI-native CRM
HMD Secure has never had a CRM — the team runs sales through email and personal notes. Build one now, including AI agents that make it feel less like data entry and more like having an analyst on the team. The full detail — personas, business rules, every feature, constraints — is in the PDF. This is the gist.
HMD Secure is a one-year-old startup selling smart devices plus internal and 3rd-party services. A 10–20 person sales team and Technical Account Managers run everything through email and spreadsheets — no shared system, no pipeline visibility, no service history per customer. It's starting to cost deals.
A CRM that gives every role one shared source of truth:
- Accounts holding contacts, deals, cases and an activity timeline.
- Deal pipeline with HMD's stages, a direct/reseller flag and a 3-year time-phased forecast.
- Cases with status, priority, a linked service and threaded notes.
- Offers built from a finance-managed pricing catalog, with a discount → Sales Manager → Finance approval flow.
- Role-based dashboards for Rep, TAM, Sales Manager and Finance.
Weave in agents where they help — smart contact enrichment, pipeline-at-a-glance with stalled-deal flags, conversational queries ("at-risk enterprise deals in DACH"), meeting notes → CRM updates, an offer drafter, a forecast narrative. Pick what fits.
Microsoft Azure + Entra ID SSO (provided), data in the EU region, in-app notifications only. Everything else — architecture, framework, languages — is yours.
A new user with no training walks the core flow without getting stuck: find an account, create a deal, generate an offer, close a case, and read a 3-year weighted forecast. Seed realistic demo data — an empty database doesn't sell it.
Read the full brief (PDF) for the personas, business rules, the complete P0 / P1 / P2 feature list, and platform constraints.
All P0 features must be working for a successful submission. A new user with no training should walk the core scenario end-to-end without getting stuck: find an account and see deals + cases together, create a deal (direct, with a 12-month forecast), generate an offer from the catalog, close a case as a TAM, see overdue deals + a 3-yr weighted pipeline as a manager, and read a time-phased forecast by quarter as Finance. Use realistic seed data — an empty database doesn't show the product at its best.
The deadline is strict at Sunday 15:00. Submissions go by email to the partner — clicking Submit via email opens a pre-filled draft from your client.