## The Problem
B2B sales teams struggle to get the attention of decision-makers. Generic outreach emails rarely stand out, and even personalized messages often fail to demonstrate tangible value.
For AI consultancies like Velho, the challenge is even greater: potential clients may not know which of their business processes could benefit from AI automation or why they should invest time in an introductory meeting.
**What if we could demonstrate the value of AI before making the first sales pitch?**
## What We Built
**ProofLab** is an AI-powered sales intelligence and proof-of-value platform that transforms a company's website into personalized automation opportunities, interactive demonstrations, and tailored outreach.
Instead of approaching a prospect with a generic AI sales pitch, Velho can show them a working example of what AI could do for their business.
The platform enables sales teams to:
- Research a prospective company using its website and publicly available information.
- Identify and prioritize relevant AI automation opportunities.
- Explore evidence-backed recommendations linked to specific business processes.
- Generate an interactive, company-specific AI demonstration.
- Create personalized outreach emails referencing the proposed solution, relevant Velho experience, and the working demo.
- Share a public proof-of-value page with a direct invitation to book a meeting.
## How It Works
ProofLab combines real website research, structured AI analysis, and reusable automation playbooks.
**1. Company Research**
An operator enters a company URL. ProofLab retrieves publicly available website content, identifies the business model, products, services, and operational signals, and creates an evidence-backed company profile.
**2. AI Opportunity Discovery**
The platform evaluates company-specific signals against eight predefined automation playbooks, including customer support, sales operations, document processing, and internal knowledge management.
It prioritizes opportunities based on potential value, feasibility, sales fit, and available evidence, while distinguishing verified facts from assumptions.
**3. Interactive Proof of Value**
For supported opportunities, ProofLab creates a personalized AI demonstration using the company's public documentation.
Our working MVP includes an AI Product & Customer Support Assistant that answers product questions, compares specifications, and demonstrates how complex requests could be escalated to a human specialist.
**4. Personalized Outreach**
ProofLab generates tailored sales emails that combine company research, a concrete automation proposal, relevant examples from Velho's published experience, and a link to the interactive demo.
Prospects can explore the demonstration themselves and book a conversation with Velho.
## What's Next
The current MVP demonstrates the complete workflow from company research to personalized proof of value and outreach.
Our next steps are to expand the library of interactive automation demos, introduce prospect discovery by industry and location, and integrate CRM relationship intelligence to identify warm introduction opportunities through existing clients.
**Our vision: turn B2B outreach from "Let us tell you what AI can do" into "Let us show you what AI could do for your business."**
